ONLINE EDUCATION FOR STARTUPS

CarrieOnCourse: free materials

Carrie Osgood speaks design, sees type, hears copy, pictures data, reads audiences and creates order out of apparent chaos.

© CLO Communications

Carrie Osgood • owner & principal

© Copyright CLO Communications

All content written, designed & developed by Carrie Osgood; reproducing or repurposing content is prohibited without written consent

FREE MATERIALS:

Learn the fundamentals to crafting creative content that converts: “Top Tips to Obtain (+ Retain) Quality Clicks”

 

Learn the essential dos and don’ts: “The 20 Most Massive Mistakes Made in Messaging (& how to fix them!)”

FREE

Teleseminar

 

FREE

Guidebook

CarrieOnCourse: intensive online program

INTENSIVE ONLINE PROGRAM:

Achieve clarity with your Strategic Creative Communications in this four-part CarrieOnCourse designed for startups, small businesses and solopreneurs of any industry: IMPACT + ATTRACT + INTERACT

 

Struggling with your storytelling and strategic messaging? Does it feel as though too much of what you share falls on deaf ears?

 

Discouraged because you haven’t yet found the right words and visuals that authentically and concisely express who you are and why your business has value?

 

Overwhelmed by the myriad of communications you’ve been told you’re supposed to create? Do you need help prioritizing and recognizing which options will work best specifically for you?

 

Confused about how brand identity really works and how it can dramatically elevate the perceived caliber of your business?

 

Frustrated because your content & presentations aren't converting into new business, leads or referrals?

 

 

If yes to any of the above, this program is for you!

 

In this four-part course, you will learn how to:

• Expand your vocabulary & clarify your messaging through storytelling, branding & content marketing

• Confidently introduce your business to prospective buyers & referrals across all formats and platforms

• Effectively resonate with target audiences when strategically crafting your creative communications

• Save time, remove confusion & focus your efforts by prioritizing the strategies that work best for you

• Polish your presentation so you can successfully take your business to the next level

 

BEGIN BY LISTENING TO FREE INTRODUCTORY TELESEMINAR >>

 

SYLLABUS:

Each of the four classes include:

• Online video presentation (viewable 24/7 at your convenience, with ability to pause, rewind & repeat)

• Clear next steps, creative inspiration and valuable takeaways

• Opportunity to ask follow-up questions

Class 1

BIG PICTURE:

Crafting Connections

How strategic creative communications define business success

Class 2

STORYTELLING:

Tools of the Trade

How traditional & alternative methods impact & attract audiences

Class 3

BRANDING:

Identity Essentials

How to stand out
from the crowd
and be heard

Class 4

CONTENT:

Master the Mechanics

How to craft quality communications that resonate with target audiences

“Creative Communications” encompasses and integrates many frequently segmented aspects of business, including storytelling, branding, marketing, advertising, sales, publicity & technology. From defining who you are and the value you offer, to learning how to hone in on your target market(s), this class brings it all together, providing an overview of the three core pillars: Identity, Outreach & Engagement.

 

WORKBOOK:

Craft your compelling & concise introductory message, target your specific ideal audience(s) and clarify your best engagement strategies.

“Storytelling” has become one of the latest buzz words in business. This course takes a deep dive into the full spectrum beyond conventional concepts of how you can use this most powerful tool to propel your business to higher levels. Topics covered include what is a story, traditional & alternative methods, understanding audiences, and how quality storytelling generates business success.

 

WORKBOOK:

Craft your personal story, clarify your business’ story and explore your brand story (aka core creative concept). Infographics recapping key points are included.

What exactly is branding and why is it so essential to business success? This class answers that specific question by exploring a wide range of international and national company brands as well as an assortment of individuals who have intentionally and unintentionally cultivated notable personal brands. Most importantly, this course will help you learn how to create your own strong brand for you and your business.

 

WORKBOOK:

Craft your core brand statements (vision, mission, values, purpose) & define your signature color palette. Also receive a brand identity checklist & an infographic that explains branding as it applies to ongoing communications.

As Bill Gates said,
“Content is King.” So what exactly is content and how can you maximize its impact? Learn core principles that can effectively be applied to the production of any type of creative content, from writing and design to physical pitches and presentations. Learn how to enhance your message and increase your ability to impact, attract and repeatedly interact with  target audiences.

 

RESOURCE GUIDE:
The Mechanics Manual provides guidance and answers frequently asked questions regarding digital content production. Topics covered: Color Chemistry, Optimize Imagery, Orchestrate Order and Interactive Initiation.

PURCHASE INDIVIDUALLY:

Class 1

BIG PICTURE:

Crafting Connections

How strategic creative communications define business success

Class 2

STORYTELLING:

Tools of the Trade

How traditional & alternative methods impact & attract audiences

Class 3

BRANDING:

Identity Essentials

How to stand out
from the crowd
and be heard

Class 4

CONTENT:

Master the Mechanics

How to craft quality communications that resonate with target audiences

OR SAVE:

EXTRA BONUS:

All individuals who purchase any CarrieOnCourse qualify to receive 50% off a personalized strategy session with Carrie, up to six months after purchase – as much as a $200 value!

 

30 min. = $98.50 (down from $197)  •  60 min. = $148.50 (from $297)  •  90 min. = $198.50 (from $397)

* The follow-up email confirmation with CarrieOnCourse details may take up to 24 hours to appear in your mailbox. Contact support@clo-communications.com to request an additional email with course details.

about Carrie + CLO communications

Carrie Osgood supports start-ups, small businesses and established organizations with their strategic messaging, providing effective visual and verbal solutions to communication challenges across all media.

 

She has created content for major international organizations including the United Nations, the Associated Press, Columbia University's Earth Institute, and Interbrand, one of the world’s largest brand consultancy firms.

 

Her published infographics, writing, photography & illustrations have connected with audiences around the world, and her work has been recognized with numerous industry awards, including a nomination for the Pulitzer Prize.

testimonials

“What a fabulous presentation/workshop you have done. You have brought me from elementary to university level and I already have drafted one of my projects that I know will be effective and very engaging... Thank you so much for your way of transmitting your wisdom to me and to all of us. You have a beautiful way of doing it; you have a special gift... :)”

 

– Jocelyn Aarons • Entrepreneur

 

 

“Generous and dedicated, Carrie elicits the best from her clients. She has helped me tremendously in so many ways, from providing valuable guidance with my visual and written content to dramatically improving my own screen presence. She is concise and patient, detailed and reassuring, honest and inspiring. Most of all, she is fun to work with. Highly recommended!”

 

– Annie Lin • New York Life Coaching

 

 

“Carrie gave me the run down on what's working and not working in my business. What I love about her is her keen insight, proven techniques, and most of all she is PASSIONATE about what she does. Highly recommend her if you're someone who is looking to gain an edge in your business and stand out. Thanks Carrie!”

 

– Ariane Hunter
Purposeful Living for Career Conscious Professionals

“Before I worked with Carrie, I was confused about how to tell my story and present my copy in a way that was easy to read and understand. Carrie helped me organize everything so that my copy looked and felt good, and most importantly that my services would be clear to my potential customers. It saved me tons of time and stress trying to figure out how to best express, edit and design it on my own.”

 

– Ana Alexandre
Life Coach & Nutritionist at AnaAlexandre.com

 

 

“Carrie has taught me the importance of building my business from the inside out versus the outside in. Her ability to listen beyond words, recognize what I was feeling and clearly state the solution separates her from the rest!”

 

– Tamika Griffin
Franchise Owner, MathWizard of Missouri City

 

 

“Carrie is terrific. She has a great knack & understanding of ‘getting’ the client’s story and is articulate in expressing it. From our conversations, I felt understood, that she is very bright and able to see the detail and the big picture.”

 

– Jill Raff
Jill Raff Real Estate Team, Culinary Business Strategist

© Copyright CLO Communications   |   All content written, designed & developed by Carrie Osgood   |   Reproducing or repurposing content is prohibited without written consent